Mae Berglas Service Designer & Design Strategist
This page is in-progress as of 10/6/26. Please enjoy what I've posted so far!
From Potential to Prototype
A two-day ideation workshop to turn an open-ended client request into viable prototyping concepts.
Challenge: The team was asked to reinvent myUSCIS with few parameters around what that could mean or where to focus.
My contribution: Designed the workshop approach, activities, and collaborative boards and co-facilitated a multidisciplinary team through ideation, prioritization, and concept development.
Result: 222 ideas became six developed concepts, with three selected by project leadership for rapid prototyping.
Areas of Focus: Design Strategy, Workshop Facilitation, Ideation, Concept Development
Team: Service designers, UI/UX designers, DevSecOps,
Data Engineers, Developers, Project manager
Client: U.S. Citizenship and Immigration Services (USCIS)
Prep Work
How might we reinvent myUSCIS when almost anything is on the table?
When our team was asked to reinvent the myUSCIS portal, we were given an ambitious goal with few parameters. There was no predetermined feature or solution to build—just an opportunity to rethink what the experience could be.
Working with the Program Manager and Design Lead, we translated the broad mandate into three key problem spaces base upon prior research:
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Current intake experiences and disconnected downstream processes create operational inefficiencies, increase adjudication burden, and reduce confidence in the information flowing through the immigration ecosystem.
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The current myUSCIS experience does not adequately adapt to the diverse needs, backgrounds, skill levels, and use cases of applicants and representatives, resulting in confusion, reliance on external support, and barriers to successful participation.
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The current myUSCIS ecosystem is fragmented, difficult to navigate, and heavily shaped by technical and operational complexity, resulting in confusion, distrust, and increased effort for both applicants and USCIS staff.
Each problem statement represented a different opportunity to improve the service and became its own starting point for ideation. This gave participants enough direction to focus their thinking while intentionally leaving the solution space open.
DAY 1
Making Space for Big Ideas
The exercise focused on divergent thinking.
The workshop began with a fun activity that set expectations for what strong ideating looks like.
Participants ideated independently across each of the three problem spaces before ideas were discussed or evaluated. The goal was quantity and range rather than immediate feasibility.
That distinction was important. Our team included people who spend their day thinking about technical constraints, implementation requirements, and delivery risk. One of my biggest facilitation challenges was helping participants temporarily set those constraints aside and ask: What could this experience become if we weren't starting with today's solution?
By the end of the exercise, the team had generated over 220 ideas.








From interesting to impactful
Once we had expanded the solution space, we shifted from divergence to convergence.
The team clustered the ideas into broader concepts. Then, each participant dot-voted for the five ideas they believed could create the greatest impact and deserved further development. Participants were given criteria to consider while voting.
The top six concepts were used for concept development the next day:
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Clear Case Tracking
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Conversational Language
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Pre-Population
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AI Checks & Validation
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AI Triage
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AI-Assisted Experiences
DAY 2
Turning Ideas into Experiences
With six ideas selected for further exploration, Day 2 shifted from generating possibilities to developing concepts.
The Lead Designer and I co-facilitated three rounds of concept development, with the team splitting into two groups to work on two concepts at a time. This gave each concept dedicated attention while bringing together perspectives from design, development, data, and delivery.
For each round, teams used a structured template to define the key components of the concept, including who it could serve, the problem it addressed, how it might work, and the value it could provide.




Prioritizing What To Prototype
With all six concepts developed, we brought the team back together for one final prioritization exercise.
Each concept was placed on an impact and feasibility matrix, giving the team a way to consider both the potential value of an idea and what it would take to explore it through rapid prototyping.
The matrix gave project leadership a clearer picture of the tradeoffs between the concepts and helped inform the final decision about where to invest the team's time.
Following Design Week, project leadership selected three of the six concepts to move into rapid prototyping.